Discover Our Company
Everybody says they are data driven, deeply analytical, and use research insights, but we know it’s not really true. I am adept at finding data and highly skilled at reading data to drive the strongest results. I have a natural curiosity and expertise for using data to create enterprise value. Starting my first business when I was 10 years old, then seeing big company’s flawed decision making, I learned how to use data to drive the strongest results. Across many years and many businesses, I developed a deep expertise using marketing data and analytical financial methods to increase enterprise value.
In My Blood – I Believe in Metric Driven Deep Data
Awarded Physics Scholarship. Recognized with a quantitative Marketing Fellowship in Graduate School.
Thesis Focused on – Price Elasticity of Consumer Products
My Personal Experience – Businesses Do Not Use Data for Full Impact
Classic owners trap—blinded by love of product owners don’t “read” consumer research data
Store and warehouse location – predictive data overpowered by visual location imagery
New product decisions – consumer research voided by emotions and anecdotes
E-commerce Advertising Analysis – Life Time Value buried by daily viewer counts
As Entrepreneur Using Data Driven Precision – Created Growing Enterprise Value
Data — Data Science Modeling & “Listen First” Data Insights from “In the Trenches” Work with Employees
Precision — Based on Research, Reading Data, Planning Operations, Measuring, and Adapting
2 Profitable Turnarounds — Changed Market Positioning and Market Strategy Creating Success
Successful Startups – Shaped 2 New National Brands Still Growing Today
Now Colorado Based Consulting Improving Key Decisions and Operational Management –
Building Data Driven Strategic/Operational Plans
Driving Operational Excellence with Data Driven Management