Advertising Management

ROI Management –Advertising & Brand

Quantitative Research and Testing Based Marketing Management.
(Success with 16 Product Lines)

Your brand is your company.  Marketing management only starts with enforcing brand standards.  Great marketing is a function of great research and great testing of 1) advertising channels, 2) purchasing channels, and 3) creative messages.  Properly measured ROI is the key to increasing the enterprise value.  More detailed measurement systems are required when multiple advertising channels impact sales and complex attribution measurement is required.       

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